Mandeep Malhotra is the Co-Founder & CEO of The Social Street, incepted in 2015. Mandeep comes with over 20 years of experience with an acumen on business, strategic media planning, business development and client relationship management. With over 200 awards in the category of promotions, activation, outdoor and media including Cannes Lions, D&AD Pencils, Abbys & Emvies, he has a lot of firsts to his credit.

Mandeep served as Executive Director and President of DDB Mudramax of the DDB Mudra Group before taking the plunge with like-minded people to form The Social Street. Mandeep was responsible for the 16 specialist units in the OOH, Retail, Engagement and Experiential space that made Mudramax one of the most sought after and recognised agencies in the country.